Brief analysis of competitive environment
Done by Kirill Semyonov as a test task for a Head of Digital Marketing candidate
The task
As a part of recruitment procedure ICORating gives the test task to make a competitive analysis. It should consist of the following:

1. Name 4 major competitors of ICORating
2. Compare strengthens and weaknesses of them towards ICORating itself

Given a very limted timeframe to execute the task most of competitors were chosen based on publications at https://bitcointalk.org and articles mentioned on ICORating website.

Main criteria to put a company as a competitor was publishing by them a list of present/future ICOs and at least some brief ratings for each of them.

As it was stated during an inital telephone interview with HR representative of ICORating, main objective for a Head of Digital Marketing will be to increase a subscriber's base of a private and institutional investors for ICOratings reports and ratings.

Therefore even if a business model of potential competitors may vary all of them compete for an attention of investors.

I split all competitors into 3 groups:

+Well established entities with business model similar to ICORatings
+Well established entities with different business model to ICORating
+All others who do not fit into first two categories but who worth to look at

First category
Well established, similar business model


ICObench is a free ICO rating platform and a blockchain community supported by a wide range of experts that provides analytical, legal, and technical insights to the investors.

Token Lab
Token Lab

Token Lab — is a best service for searching most reliability ICO and token sales companies.

ALFA Rating
ALFA Rating

ALFA Rating is the first investment rating agency providing an exhaustive statistical and analytical information of alternative investments' market.
Second category
Well established, different business model

Crush Crypto
Crush Crypto

Crush Crypto is an independent research group focused on blockchain technology and digital currencies such as Bitcoin and Ethereum. Cryptocurrency is a relatively new asset class with large investment potential but there is also a lot of speculation and price volatility. As the industry is unregulated, the quality of investments can vary significantly.


Smith + Crown is the world's leading blockchain research organization. Since 2013 we have been studying the breadth of the public blockchain space with a focus on global trends, industry intelligence, and cryptoeconomic systems.

ICO Alert
ICO Alert

ICO Alert, the trusted ICO Discovery Platform. We maintain the only comprehensive list of active and upcoming Pre-ICOs and ICOs.
Third category
Small or shady entities, but worth to look at


Digital Rating Agency is the first professional provider of independent evaluation of ICO projects, digital assets and cryptocurrencies.

ICO Champs
ICO Champs

ICO Champs is an independent ICO evaluation platform.
Comparison of business models and positioning
based on information from websites of the companies
Made on